Archive for October, 2010

Polish Nasza Klasa (nk.pl) and the German VZ-Gruppe are having hard times against the Facebook invasion

In October 2010 Techcrunch spread rumours, that the biggest polish community nasza-klasa might be for sale and that the price is €130m. First of all I would like to clearify some of the numbers, which are mentioned in the techcrunch article.

There is a big discussion going on about the number 27. It’s because it says, that nasza klasa had at its peak 27 milion registered users. To give you some more numbers: Poland has 40 milion citizens and an estimated number of 22,5 milion internet users in 2010 (source: internet world stats). So more registered users than internet users? We know that there are around 2 milion polish citizens living in Chicago (USA) but even if they all register additionally it would be not enough. So yes, registered users are not active users. Moreover nasza-klasa offers the possibility to create company’s profiles. I guess, nk.pl has something between 10 and 13 milion monthly active users and not 13,5 milion like it is mentioned in the techcrunch article. Nevertheless this discussion is not that important anymore as there is a big competitor coming more and more into the market. Facebook is gaining more and more users very fast and is having right now already more than 3 milion users in Poland.

Nasza-klasa, a classmates.com copy is having a hard time. Some time ago nasza-klasa implemented sledzik, the real time friend’s feed into their interface. Moreover it introduced the chat (NKtalk) possiblity as well. It seems like, the company’s strategy is to copy, copy and copy the competitors ideas.

On the other hand the hype around facebook is at its best. Over 500 milion users globally, an international approach, easy applications, monetization tools and a hollywood movie about the Zuckerberg story. Facebook applications are already integrated on all polish portals and many young users merged already from nk because its so much cooler and so much more international. I’m convinced of the fact, that there will be still room for nk in Poland but their users will be the either very young students or older (40+, who registered when nk had the biggest hype) people and will use this interface to stay in touch with their old school friends. Everything inbetween is Facebook territory.

We know this phenomenon in Germany as well when talking about the VZ Gruppe (Studi VZ, Mein VZ, Schüler VZ). There are a lot “Schüler-VZ” users but its hard to merge them later on to the “Mein-VZ” network which is supposed to be for users 25+. These users are migrating more likely to Facebook than to Mein VZ. As we are living in a global environment we need international communities in order to stay in touch and neither Nasza-Klasa nor VZ-Gruppe can offer this in comparison to Facebook.

Sources:
Techcrunch about Nasza-Klasa.pl

Top10 Countries Internet User at Internet World Stats

Online Marketing Conferences Poland 2010

Polish online marketing calender 2010

In order to give you an overview about the polish online marketing industry and its conferences, please see the conference list for 2010. As you can see below, the polish online marketers are very active and are meeting regularly on these industry conferences. Here you can also see the overview for the online marketing conferences in Poland for 2011.

Facebook NOW

When: 12 january 2010
Where: Warsaw
Web: Facebook NOW

e-Travel Forum

When: 19-20 January 2010
Where: Warsaw
Web: e-Travel Forum

AdStandard 2010

When: 25-26 february 2010
Where: Warsaw
Web: AdStandard 2010

InternetCEE

When: 25-26 may 2010
Where: Warsaw
Web: InternetCEE

2k10 Conference

When: 14-15 june 2010
Where: Warsaw
Web: 2k10 Conference
Web: 2k10 Report

TechStandard 2010

When: 09-10 september 2010
Where: Warsaw
Web: TechStandard 2010

InternetBeta2010

When: 15-17 september 2010
Where: Rzeszów
Web: InternetBeta 2010

e-nnovation

When: 23–24 september 2010
Where: Poznan
Web: e-nnovation

e-commerce Standard 2010

When: 30 september – 1 october 2010
Where: Warsaw
Web: e-commerce Standard 2010

FORUM IAB 2010

When: 03-04 november 2010
Where: Warsaw
Web: Forum IAB 2010

EntertainmentStandard

When: 16-17 november 2010
Where: Warsaw

Web: EntertainmentStandard

SocialmediaStandard 2010

When: 13-14 december 2010
Where: Warsaw
Web: SocialmediaStandard

Maciej Wyszynski