Maciej Wyszynski was born and raised in the polish harbour city Gdynia, part of the so called “Trójmiasto” (The Tri-City) before he moved to Berlin in 1988. Here he witnessed the historic moment when the wall came down. In 2005 he graduated from Humboldt-University Berlin in economics, starting his carreer at eBay Germany afterwards, followed by a Key Account Manager Advertiser position at zanox (an Axel Springer and PubliGroupe company). He successfully completed multiple ambitious business projects in his position as Regional Sales Manager CEE and Executive Sales Director and strengthened his online marketing expertise to grow into an expert covering all online sales channels, specialised in affiliate marketing, SEM and campaign management.
For the market entry of zanox in Eastern Europe he temporarily lived and worked in Warsaw, Poland in 2008 as Head of zanox Poland (zanox press release). During this time he was responsible for the eastern european region and managed to acquire and manage a significant amount of key accounts for zanox including LOT Polish Airlines, UPC Broadband CEE, Quelle CEE (Halens), ING Bank Poland, Malev Airlines International and Orange Mobile.
In February 2011 Maciej Wyszynski has been appointed Managing Director CEE for the sociomantic labs in order to perform the market entry of the company in Central and Eastern Europe.
sociomantic are innovating in the fast-paced world of real-time bidding (RTB), enabling advertisers to bid for individual display impressions in order to maximize media-buying efficiency. The company’s social targeting methodology leverages advertisers’ existing customer data to display personalized ads to previous website visitors as well as action-prone new users.